Unfortunately, it’s not enough for a designer to be creative; you also have to have some business sense. As fashion gets more and more corporate driven, it’s important to be aware of the business climate and understanding the mechanics behind it. By religiously reading trade papers like “Women’s Wear Daily” you will get a lot of valuable information. If you want to run your own company, you need to be extremely organized and learn at least the basics of economics. A lot of fashion schools are currently increasing business classes in their curriculum. “Our students have to be smart enough to know how to negotiate a contract, or to pick a business partner,” says Carol Mongo. It’s perhaps telling that many of the designers that are really successful today, like Calvin Klein or Tom Ford, are involved in every aspect of the business – from licensing strategies to ad campaigns to actually designing the clothes.
Originally posted 2009-09-23 23:10:42. Republished by Old Post Promoter
Related posts:
